by Ki-Han Chung, Professor, Department of Business Administration,
Gyeongsang National University in Korea, and Jae-Ik Shin, Instructor, Department
of Business Administration, Gyeongsang National University in
Korea
Abstract
The tourism industry is experiencing a tremendous growth with an everincreasing
pressure from a variety of types of competition. The change of
tourism market in Asia and the ever-increasing competitive nature of the
tourism industry require tourist destinations to develop an effective marketing
plan and strategy. This article identifies the relationship between destination
cues of Asian countries and Korean tourist images of destinations, the
differences of Korean tourist images on revisiting and recommend intention
for destinations, and the differences of demographic factors on destination
cues and Korean tourist images and revisiting/recommend intention for destinations.
Keywords: Destination Dues, Tourist Images, Asian Countries, Korea
Introduction